So Many Affiliate Programs! Which One Do I Choose?

When you start looking for the ultimate affiliate program to join you will find there are thousands of options everywhere you look.  Choosing the right Affiliate program can be a big part of the success you achieve as an Affiliate Marketer.

Here are some things you should be looking at to help you make the right decision.

  • Will it cost you anything to join? Steer clear of those asking you to pay. There are plenty of free programs for you to choose from which will give you good results.
  • When do they issue the commission checks? Knowing when you will receive your commissions is always a good thing to find out. Some will pay you right away after a sale and others will wait 30 days or after
    refund periods are over to pay your commissions. Knowing this information will help you plan your business finances.
  • What are the conversion rates? Knowing the conversion rates for the products you are promoting will help you confirm if your results from the efforts are in line with others you have promoted. It will help you decide
    if the product is worth promoting in the first place.  If you are getting lower conversion rates compared to other marketers it may mean you need to step up the promotional efforts on your end. Use the conversions as a guide line. If you are getting considerably lower results than most other affiliates you may want to ask the product owner what has worked for others in promoting their products.
  • Does this program have plenty of tools and resources? Finding Affiliate programs which provide proper tools for promoting the product will be a big help to you in your promoting efforts. Many times you may notice there are no tools available for you to use during your promotion. Do not be afraid to ask the product owner if they
    can provide these tools to help. Many times they just have been busy and forgot to get them loaded up to the tools pages. Many other times they just never thought of it but would be glad to at least provide you with some good swipe copy or banner ads to help you better promote their product.
  • How are referrals from an affiliate’s site tracked and for how long do
    they remain in the system?
  • What are the kinds of affiliate stats available? Many Affiliate programs will provide you with reports which you can track clicks on your links, sales you made and your conversion rate, etc. These are important to know so you can keep track of your promotional efforts and have a better understanding as to what is going on and make any changes needed to get better results.
  • Does the affiliate program pay for the hits and impressions, besides
    the commissions on sales?
  • Who are you doing business with? (Is it really a solid company?) By all means you should investigate any business you are about to become involved with as an Affiliate marketer. It is important to know who you
    are working with and what kind of reputation they have. Take the time to do your research ahead of time before you end up burnt by someone with a less than honorable reputation.
  • Is the affiliate a one-tier or two-tier program? The difference between the one and two tier program is the two tiers, you will get compensated for any commissions generated by other Affiliates you refer to the
    Affiliate program.
  • Is this a program you like and have interest in? If it does not excite and interest you how will you be at successfully promoting the product? You need your target audience to feel your enthusiasm and interest over
    the product you promote in order for them to feel it is something of great importance to them as well.
  • Is a good fit for your targeted audience? You will not be successful at promoting products your target market is not interested in. I am sure this is a no-brainer for most reading this book 
  • Lastly, what is the amount of commission paid? I think this one speaks for itself. Make sure you know what kind of commissions you are working hard for. My recommendation is to not get involved with
    commissions less than 50% unless it is for high ticket items.
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